Mariella Katz is the founder of Frenzr the social media agency with a lifestyle focus currently based out of Montreal. She gives monthly workshops about a variety of topics related to digital creativity & geekiness, she is a keynote speaker and brand ambassador for a variety of brands that matter to her. We chatted with her about a few Instagram tips and tricks, the difficulties she’s overcome as an entrepreneur and her work-life balance.
What is your favorite social media hack that every creative entrepreneur should know?
Hashtags! They are truly underestimated but it’s the way that people discover places, brands & other people. Think about it, the last time you were looking for a nice brunch spot didn’t you search #mtlbrunch or #mtlfoodie to check out what pops up in Instagram? Yes, you did.
Now think about all of your posts and give them that opportunity to get discovered by using the right hashtags. I did an awesome Facebook LIVE on The Art of Hashtags for Instagram that you can refer to while crafting them. Find it here.
Then go & interact in all of these hashtags you’re posting with. Show the Instagram algorithm that you’re an active member of the community!
It’s an answer that can vary so much but I’d say an average of 7 to 10 hours per week. If you’re looking to get clients from social media, you’ll have to find them & interact with them.. so the hours can go up quickly.
What is the biggest challenge you’ve faced in the last 5 years?
Being a young entrepreneur & starting a business with no funding.
Are you a sweet tooth, salty or both? LOL
Salty! Give me the feta cheese or any cheese for that matter. Yogurt or pasta… yumm!
LOL, we ❤️ Mariella!
Follow her journey on Instagram HERE
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Photo credit: Valérie Guy-Bessette